Delete your data

You signed up to a brand that uses Liquidsend (for example, you became a founder of a beauty subscription that runs on our platform). To delete your data:

1. Contact the merchant first — their privacy policy explains their deletion process.
2. If they don’t respond within 30 days, contact us at daniel@africanluxurygroup.com with the subject “End-customer data deletion”.
3. Include the merchant name + the email address you used to subscribe.
4. We’ll forward to the merchant or process directly within 30 days.

Quick WhatsApp opt-out: reply STOP to any WhatsApp message you’ve received via Liquidsend. Your number is added to a permanent do-not-message list within 5 minutes.

To delete your Liquidsend account and all associated data:

1. Email us at daniel@africanluxurygroup.com with the subject “Merchant account deletion”.
2. Include the email address registered to your account + business name.
3. We confirm receipt within 48 hours.
4. If you have an active subscription, we’ll cancel it before deleting.
5. You receive an export of your data within 7 days, in CSV format.
6. Within 30 days of confirmation, all your data is deleted from our systems.
7. We notify sub-processors (Stripe, PayPal, Resend, Meta) to delete on their side.

A small set of records we’re legally required to retain:

• Billing/transaction records — 6 years (UK HMRC requirement).
• Suppression records — hashed reference to your email/phone so future imports never re-add you.
• Audit logs — 12 months for security monitoring.

None of these contain readable identifiers or message content.

We’re a small team and reply within 48h on weekdays. If you don’t hear back within 30 days, you can complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.