Delete your data

You signed up to a brand that uses Liquidsend (e.g. you became a founder of a beauty subscription that runs on our platform). To delete your data:

1. Contact the merchant first — their privacy policy explains their deletion process.
2. If they don’t respond within 30 days, contact us at daniel@africanluxurygroup.com with the subject “End-customer data deletion”.
3. Include the merchant name + the email address you used to subscribe.
4. We’ll forward to the merchant or process directly within 30 days.

Quick WhatsApp opt-out: reply STOP to any WhatsApp message you’ve received via Liquidsend. Your number is added to a permanent do-not-message list within 5 minutes.

To delete your Liquidsend account and all associated data:

1. Email us at daniel@africanluxurygroup.com with the subject “Merchant account deletion”.
2. Include the email address registered to your account + business name.
3. We confirm receipt within 48 hours.
4. If you have an active subscription, we’ll cancel it before deleting (and refund pending charges per our terms).
5. You receive an export of your data + connected customer data within 7 days, in CSV format.
6. Within 30 days of confirmation, all your data is deleted from our systems.
7. We notify sub-processors (Stripe, PayPal, Resend, Meta) to delete on their side; each has their own retention policy after that.

A small set of records we’re legally required to retain:

• Billing/transaction records — 6 years (UK HMRC requirement).
• Suppression records — hashed reference to your email/phone so future imports never re-add you.
• Audit logs — 12 months for security monitoring.

None of these contain content of communications or readable identifiers.

We’re a small team and reply within 48h on weekdays. If you don’t hear back within 30 days, you can complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.